Kicking goals for The AFL Store

We drive real results

Our unwavering dedication is directed towards achieving significant bottom line results.

0 to 40,000

Transformed from 0 paid ad sales to over 40,000 online sales over 12 months

ROAS 11.29

Average Google ROAS


keywords on page one of Google

ROAS 10.46



Google impression share

The AFL Store
Plugger would be happy with our return on ad spend

The AFL Store is your one-stop shop for all of your Official AFL licensed merchandise needs with stores across major shopping centres in Victoria, South Australia, Western Australia, Queensland and now online.

The challenge

The AFL Store approached us to demonstrate the effectiveness of ads in selling their products, and we exceeded their expectations by achieving an average return on ad spend (ROAS) of 10 over the course of a year. Our objective was straightforward: utilize Social Media and Google Ads to attract highly targeted traffic to the website and convert it into sales.

Our Approach

Highlight product and price and let the robots do the rest.

By collaborating with the team on a weekly basis, we were able to quickly determine which ads were effective and which were not. It soon became clear that tactical ads focusing on product and price were the most successful in terms of sales.

The key to the ongoing success of this paid advertising campaign is proper ad setup. We have set up and closely monitored both Google and social media ads to ensure optimal performance.

Our next major objective is to boost organic traffic to stores, thereby increasing overall in-store sales. Our SEO team has accepted this challenge!

At SOD, we cut through marketing jargon and take a hands-on approach to create ads that actually improve the bottom line.

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