SEO is lucrative, after all who here knows anyone who scrolls past the first page. Take that and couple it with an increasing amount of users blocking ads, ranking in search engines is very valuable to a business.
The role we play is to help educate clients on what SEO actually is, whilst showing results that back up our work. Whilst some changes can see instant or relatively instant results, some can also take time. Our process allows brands to get the technical SEO right first and then move into the on page content. Both of these matter but we place a bigger emphasis on technical as before on page content matters to end users, we first need to drive them there. What drives them there is a technically sound website that Google bots can easily crawl and understand.