SEO campaign management

An SEO technical audit is a comprehensive analysis of a website’s technical infrastructure with the goal of identifying and fixing any technical issues that may be hindering search engines from crawling the website. During this time we access the website’s architecture, mobile responsiveness, page speed, content structure, and other technical factors that can impact search engine rankings. By conducting an SEO technical audit, website owners can ensure their website is optimised for search engines and is able to attract the right visitors.

We figure out exactly what people are searching for and in what kind of numbers. We then allocate these keywords to the appropriate pages (existing pages or proposed new pages) and ensure that the pages are well optimised to rank and drive conversions.

This search data will also determine what topics to explore in an ongoing content strategy. This creates additional sources of organic traffic and brand awareness but also helps Google to trust the site and better understand it as an authority.

The aim of the game here is to establish your brand as subject matter experts.

There’s plenty of data at our fingertips about what Google deems to be a page that satisfies the intent of the searcher.

Based on what pages are ranking well for the keywords we are targeting, we  perform a detailed analysis of these pages to determine opportunities and how best to ideally outrank these pages in the long run.

Every day there are competitors of yours getting conversions via organic search. We’ll deconstruct their strategy and outplay them from a strategic level.

All the insights from our auditing and research will be presented in an extensive document that highlights all of our findings and then provides our SEO recommendations.

We’ll go through this document with you in a meeting (ideally in person) before coordinating all the required updates and getting the strategy into motion!

Yesterday was the perfect time to begin your SEO campaign, so let’s get this rolling as soon as possible!

Each month your SEO account manager will confirm what is being worked on throughout the month. We find that the most successful campaigns are when the client is engaged and involved in updating the site. Typically the client is the authority in their industry, so where possible we lean on the brand to help provide further information as required.

At the end of each month a report is sent out to highlight key learnings, wins, opportunities, and most importantly, the reports are measured against your KPIs.

For some of our clients who like to get nerdy with us, we offer on going SEO up-skill training.

Our Head of SEO will come down and present SEO up-skill lessons to you and your wider team (the more the merrier). This is presented at your office but we can host if needed as well.

As an added bonus, we would also look at involving our head of UX to also come in on some of those months to talk to how UX and SEO is one in the same.

These sessions typically last 2 hours per session and each session will have different lesson plan.

These sessions are meant to be interactive and encourage group learning and conversation. SEO can be unknown, so we aim to educate so your team has a better understanding of what SEO is and why SEO is important for the success of any website.

We have both internal and a book of incredible external writers, depending on the industry we either manage in house or we have another copywriter help out. This will be communicated if we are using someone outside. Typically copywriting is an extra expense and sits outside of your SEO campaigns.