Driving both project awareness and high-quality leads to Milieu’s most recent developments.
The challenge
Ensuring that Milieu brand was not affected by running ads and that the leads were high-quality ensuring the sales team had the right leads to follow up.
How we approached it
We use META’s platform to highlight projects and drive high-quality leads either through the website or through META Lead Ads. We catch up regularly with the client and sales agents to discuss results and key learnings, with the intention to not run ‘set & forget’ campaigns, but appreciate that campaigns need to evolve based on data.
“The team are great communicators and are always willing to explain whatever we need them to.”
