How long does it take to get started?

Whilst we can move pretty quickly, we do like to suggest the following;Month 1: Access, tracking, keyword research, campaign structure, ad copy, ad design, and setup.Month 2: Campaign commencesWe can also take over an existing campaign to keep the lights on and running, and use the first month to run an audit and make the necessary ad updates.

How much does it cost to run Google Ads?

Monthly costs start at $1,500 ex GST per month and goes up based on need, deliverables, and the number of channels being managed.It’s important to note there are two (2) costs, an agency fee to setup and manage your ad campaign + media spend.Media spend is what you pay to run these ads on each channel, that is typically paid through the client credit card.If the client does not have a credit card, we can use SOD’s but there is a 5% surcharge added to the spend and that spend is required to be prepaid.

Will Chat GPT affect ads?

Great question! At this stage, no. People are still using Google to solve problems and find answers.If Chat GPT starts to run ads, which at some point it will, you can be sure that we will be early adopters of this and we will master this.

Is your work handled here or overseas?

We are proud to say we don’t offshore any work, your team is based in Australia. This does mean you pay a little extra for agency fee’s but does mean you get the security and assurance of high quality campaigns with an Account Director or Paid Ads Specialists that you can meet with and chat through your campaigns.

Are Google Ads returns guaranteed?

If you’re dealing with an agency that promises you returns or says 10 x your returns, it’s bullsh*t and that’s a major red flag. What we will do is not sit here and take your money, after consulting with you and working through a plan and strategy if we feel that digital ads are not going to work we will let you know. If we don’t know, than rather jump to assumptions we can run some tests to see what the results are like. Remember there are no lock in contracts.

SEM - Sod

Google Ads management

Results-driven Google Ads

Google Ads campaign management prices from:

$1,500 ex GST p/m
+ no lock in contracts, we work month-to-month

Google Ads campaign goals we focus on:

Driving cost per click down
Driving cost per conversion (lead/sale) down

Google ads types we run:

Search
Shopping
PMAX
Banner
Display
YouTube

Get in touch

Google Ads management methodology

Google is an incredibly powerful channel as it allows brands to target users who are actively seeking solutions. Google allows for different types of ad types to be run and all should be tested to determine which ad type works best to drive business objectives.

Our SEM methodology is to trust the robot and don’t put too many parameters on, this will allow robots to work harder for you.

Our process is to first jump into the backend of your website, Google Analytics, and Google Ads to look under the hood at what is and isn’t working, allowing us to make early informed data-led decisions. Our team will then do desktop research to better understand what the wider market is doing and what your customers are searching for. Once the above is known our team will put together a media plan which highlights expected returns + the ad types and keywords we will target.

What we do

Ensure tracking is set up to correctly report on results
Pixel setup and management
Design and write your ads (search, banner, shopping)
Believe in data and letting data inform our decisions
Setup and moderate ads
Weekly email reports with key stats and learnings
Regular contact via client (weekly, fortnightly, monthly) meetings
Educate our clients on the latest Google ad news
Base all decisions on bottom-line results
Generate leads and sales

What we don’t do

Set and forget
Bid on your brand name for cheap wins
Rely just on search ads, we like to use PMAX
Offshore or outsource your work to another agency
Over-Promise or Underdeliver
Send you monthly automated reports
Hide real numbers behind vanity metrics

We were tasked with selling AFL merchandise and that is exactly what we did. Using both Google Shopping and Social Media ads we have over achieved; paid ads are generating 82% of monthly website traffic, with this traffic having a conversion rate of 5%. Our ad campaign is generating a ROAS of 25.

Sell more merch! 💰

Based on previous years results this year’s campaign lead generation rate increased by 93%. As a result of that, cost per lead has also reduced by 92%. Allowing the budget to spread further to generate more high quality leads.

Generate more leads 👩🏽‍🏫

Our challenge was to drive high quality traffic with the intent to purchase. Using both social media and Google Ads we were able to decrease the cost per sale by 56%. We have also managed to increase the ROAS by 157% since the campaign started.

Sell more booze 🍷

Yep, you heard it right, we are driving leads in the B2B building industry with the cost per lead coming in at 48% under the industry benchmark. This is achieved through quality content, that is targeted to the right audience. Using both Google Ads and social media as our main channels to attract the right leads.

Drive more leads 👷🏽‍♂️

View all work

Google Ads services

Account access

To run ads we first need access to your Google Ads, Google Analytics and Google Tag Manager accounts. Our biggest tip here is never let an agency set up your account as an owner, that way if you ever leave them, they own your data and you’ll have to start again which can be very costly. We ensure you own your Google accounts and if needed can help you set them up and help you give us access to your Google accounts.

Account tracking and measurement

Arguably the most important phase of a successful Google Ads campaign tracking and measurement. It’s important because this powers the robot to understand the ad campaign objective. Using Google Analytics and Google Tag Manager we set up your events and website conversions. We often find these are not set up correctly and are usually the cause of a lot of headaches.

We work with you to determine your campaign KPIs and ensure we can track and report on your results.

Google Ad keyword research + search copy writing

Using Google we do some desktop research to better understand what keywords we should be bidding on and what ad campaigns we need to set up. We review your competitors, search low and high bids to help detemerine where the low hanging fruit is, where we need to defend and where we need to attack.

Once the keywords are agreed upon, our team will also write the search ad copy for your review before we publish and set any campaigns live.

Moderation, management and reporting

We go the extra mile and send weekly reports. This highlights to our clients that we are always on the dials and looking at ways to improve your conversions. We moderate and optimise your ads weekly allowing us to be nimble enough to move fast when new learnings or trends come up.

Website conversion review

Each month we will review your website and offer advice on website updates to help generate more sales/leads. The objective of your paid ad campaign is to drive clicks to your website, and the objective of your website is to convert that traffic into sales/leads. Our goal as an extension of your team is to help highlight where the roadblocks are and suggest updates to help remove the campaign ovjective blockers.

Google is all about high intent traffic

Agency learning across 50+ ongoing paid ad client campaigns

With the paid ad landscape changing almost as often as you need to change your bed sheets, our team are required to be on the dials and to stay on trend.

Paid ads are a massive part of most marketing/advertising campaigns because the cost of entry to market is much lower than traditional advertising. With data privacy becoming tighter (rightly so) and different demographics engaging with different channels, we see paid ads as an always evolving space, in 5 years time we’ll probably be looking at ‘tap to shop’ whilst binging your favourite Netflix series. We’re not there yet, but it’s close.

This is why we don’t have a set and forget rack rate for paid ads, we treat each client differently and share learnings from the 50+ campaigns we are running at any one time.

Some of our recent Google Ads (SEM) work

View all our work

- SEM
- Social Media Ads
Nacho average campaign
Fonda
- Social Media Ads
- SEM
- Lead generation
- SEO
Food posts with purpose
Good Meal Co.

Google Ads FAQs

: Whilst we can move pretty quickly, we do like to suggest the following;

Month 1: Access, tracking, keyword research, campaign structure, ad copy, ad design, and setup.
Month 2: Campaign commences

We can also take over an existing campaign to keep the lights on and running, and use the first month to run an audit and make the necessary ad updates.
: Monthly costs start at $1,500 ex GST per month and goes up based on need, deliverables, and the number of channels being managed.

It’s important to note there are two (2) costs, an agency fee to setup and manage your ad campaign + media spend.
Media spend is what you pay to run these ads on each channel, that is typically paid through the client credit card.

If the client does not have a credit card, we can use SOD’s but there is a 5% surcharge added to the spend and that spend is required to be prepaid.
: Great question! At this stage, no. People are still using Google to solve problems and find answers.

If Chat GPT starts to run ads, which at some point it will, you can be sure that we will be early adopters of this and we will master this.
: We are proud to say we don’t offshore any work, your team is based in Australia. This does mean you pay a little extra for agency fee’s but does mean you get the security and assurance of high quality campaigns with an Account Director or Paid Ads Specialists that you can meet with and chat through your campaigns.
: If you’re dealing with an agency that promises you returns or says 10 x your returns, it’s bullsh*t and that’s a major red flag. What we will do is not sit here and take your money, after consulting with you and working through a plan and strategy if we feel that digital ads are not going to work we will let you know. If we don’t know, than rather jump to assumptions we can run some tests to see what the results are like. Remember there are no lock in contracts.