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Plant-based for over 100 years

Nuttelex
A staple on Aussie tables since 1932
Development
UX design & research
UI design
Accessibility
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About Nuttelex

Nuttelex is an iconic Australian brand that has been producing plant-based margarine since 1932. Known for its commitment to health-conscious, dairy-free products, Nuttelex has earned a trusted place in homes across the country for nearly a century.

Project Goals

As Nuttelex prepared to expand its product range – launching plant-based stocks and milks – it was also ready to unveil a vibrant new brand identity. The goal was to build a website that captured this fresh direction: something bold, modern, and full of energy, while still celebrating their legacy.

Big, bold and beautiful

We collaborated closely with the Nuttelex team to design a website that embodied their new, playful brand direction. The design focused on big, bold typography, vibrant colours, and smooth animations to bring a sense of energy and warmth to the experience. We crafted a clear, user-friendly structure that allowed the legacy margarine products and new plant-based innovations—like stocks and milks—to shine equally. Every element was designed to feel modern and joyful, while ensuring the platform could scale with the brand’s growing range.

“We’ve always taken pride in our plant-based heritage, and partnering with Sod has been a fantastic opportunity to share our story with an even wider audience. With their digital expertise, they’ve successfully helped us to showcase our dedication to quality in a way that’s both visually engaging and accessible for everyone.”

Lucila Braga, GM – Marketing

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