UI Design
The heart of our UI design process is combining your brand identity with an intuitive, user-friendly interface. Your brand elements are applied in the design phase while prioritising usability and accessibility. This blend creates a user experience that is engaging, aesthetically pleasing, and an embodiment of your brand.
We can take your design beyond static pages and into a detailed and interactive prototype. This allows for an accurate assessment of user interactions, perception of brand, and functionality. We can invest in creating and testing these hi-fi prototypes to give you a realistic preview of the end product and gather valuable feedback for refinement.
Ensuring a seamless user experience is a top priority. Quality assurance involves testing to identify and rectify any inconsistencies or issues within the UI. Our dedicated team at SOD carries out thorough checks throughout both design and development stages, checking responsiveness, functionality, and overall performance, to provide to you a polished interface.
Once your website design is approved, we assemble and optimises all design assets, ensuring that they are web-ready and in the appropriate formats. This step streamlines the handoff to our development team and minimises loading times for a faster, more responsive interface.
To provide strong performing user experiences, we follow best practice visual User Experience (UX) conventions. This includes placing user-centric design elements, intuitive navigation, clear calls to action, and consistent layouts that align with industry standards. The result is a UI that users can effortlessly navigate and interact with.
Accessibility is paramount in modern UI design. We adhere to best practice visual conventions for accessibility to ensure that the interface is usable by a diverse audience, including users with disabilities. This includes using appropriate contrast ratios, providing alt-text to relevant images, and adhering to other up-to-date accessibility guidelines to ensure inclusivity.
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Together, we make life-saving discoveriesThe Walter and Eliza Hall Institute -
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Improving wellbeing through healthy eatingHealthy Eating Advisory Service -
“Absolutely delighted with the services provided by the entire SOD team. Bright minds, technical brilliance, ‘above and beyond’ account management and a contemporary approach to all things digital. I’ve worked with agencies for 15+ years across APAC, USA, EU and ANZ markets and I can honestly say SOD are doing some really special things.”
“It is a rare and wonderful thing to find an agency that genuinely puts your business success and objectives before their own. The team at Straight out Digital is incredibly friendly, patient, knowledgeable and real experts in their field. Thanks team, and looking forward to continued success!”
“The team at Straight out Digital are a pleasure to work with. They have worked across web design/build, SEO and SEM projects for our business, across multiple brands.”