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UX audits

Improving the usability of your existing product
User experience design

User Experience is crucial to a working product

A User Experience (UX) audit is a valuable step to shaping and refining successful and effective digital products. It goes beyond functionality to address usability, conversion, user satisfaction, and device compatibility. It plays a pivotal role in ongoing efforts to meet evolving user needs and industry standards while promoting continuous improvements and growth in our dynamic digital landscape. At SOD we focus on looking at how to increase conversion rates, cultivate a positive user experience, minimise resistance, and optimise performance across a range of devices.

What’s involved in a UX audit?
Data analysis

UX audits involve analysis of both quantitative and qualitative data sources, including user feedback, traffic statistics, and analytics. This data-driven approach informs decisions to enhance the user experience and align the product with user expectations and business objectives.

Cross-browser and device testing

As technology advances, users access digital products from a variety of platforms, including desktops, laptops, smartphones, and tablets, using browsers like Chrome, Firefox, Safari, and Edge. The testing phase of the audit involves an evaluation of how the product behaves on these diverse platforms. We assess loading times, content layout, responsiveness, and potential issues stemming from varying screen sizes and browser behaviours. Cross-browser compatibility is checked to ensure the product looks and functions as intended on popular browsers.

Documentation and report presentation

Once our findings and recommendations are realised, we compile and translate this into a visually compelling report. The report provides a clear, concise, and actionable format for understanding the necessary improvements and the path forward. Moreover, our team is always ready to discuss any points in more detail when required, ensuring that everyone is on the same page and that improvements can be made smoothly. This collaborative approach ensures that you not only receives comprehensive findings but also the support needed to implement positive changes effectively.

UX and UI design

A critical element of UX audits is the evaluation of the product’s user interface and design. This ensures that the product is not only functional but also visually appealing, enhancing the overall user experience.

Website development

UX audits frequently lead to recommendations for website or app development. These changes might involve redesigning elements, introducing new features, or optimising the code to improve performance.

Some recent projects we’ve worked on

“Absolutely delighted with the services provided by the entire SOD team. Bright minds, technical brilliance, ‘above and beyond’ account management and a contemporary approach to all things digital. I’ve worked with agencies for 15+ years across APAC, USA, EU and ANZ markets and I can honestly say SOD are doing some really special things.”

Healthy Eating Advisory Service

“It is a rare and wonderful thing to find an agency that genuinely puts your business success and objectives before their own. The team at Straight out Digital is incredibly friendly, patient, knowledgeable and real experts in their field. Thanks team, and looking forward to continued success!”

Veriu Hotels

“The team at Straight out Digital are a pleasure to work with. The have worked across web design/build, SEO and SEM projects for our business, across multiple brands.”

Australian Venue Company
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