A content website that provides useful information to those who are seeking help and to those who want to get involved or donate. It creates paths & increased awareness for the Op Shops — an essential financial support for the organisation.
Finally, from an internal perspective, an improved CMS and site structure just makes the life of the SHM team easier. Allowing the website to not be a burden, but a useful resource so everyone can get on with the important stuff, helping people who need it.