Pinterest Brainwashed Me –
I Am A Convert

When used strategically, Pinterest can be a highly effective advertising channel for your brand.

1. Visual Inspiration

   Pinterest, in a lot of ways, is very similar to other social media platforms. In the current fast-paced digital world, it’s important to produce content that not only captures attention but drives engagement.

   On Pinterest, visual inspiration is a key aspect of the user experience. If you already have stunning photos and videos to showcase products and services, you are halfway to advertising on the platform. Turning your brand assets into Pinterest-ready ads creates a seamless experience from organic to paid ads.

   Pinners value the ads on the platform because it’s additive to their experience. If a Pinner is ready to buy a set of bed linen for a spring makeover they have been planning for, seeing your ads only makes it easier for their customer journey.

   This intent-driven behaviour leads to higher conversion rates, as users are more likely to engage with content that aligns with their interests.

   

2. Diverse Audience Targeting
   

   Pinterest offers robust targeting options, allowing advertisers to reach their desired audience based on demographics, interests, keywords, and even shopping behaviour. This precision ensures that your ads are seen by the right people at the right time in their user journey.

   With its targeting capabilities, we’re able to get granular insights in terms of high-performing interests and keywords. This makes data-driven decisions easy, as we’re presented with valuable information.

3. Full Funnel Solution

   As we are moving towards a cookieless world, full-funnel advertising solutions are important. Pinterest’s unique first-party platform data feeds into important advertising tools like targeting, allowing campaigns to maximise results.
   
   According to Pinterest, conversion rates are 3x higher than when ads are seen across the funnel. This encourages brands to provide a full customer journey for a Pinner, following them from the start, till the end.

   

4. Ongoing Evolution of Solutions
   

   Product innovation at Pinterest is at an all-time high. From new ad formats and shopping tools to unique audience opportunities, the Pinterest team is actively building to be the industry’s best full-funnel advertising solution.

   As a Pinterest Preferred Agency, SOD is on that VIP list for early BETA access and new product solutions, ensuring that we can provide the best possible advertising experience for your brand.

Pinterest is more than just a social media platform; it’s a powerful advertising solution that can elevate your brand’s online presence and connect you with a highly engaged and intentional audience. With 465 million monthly active Pinners using the platform to find inspiration and make purchasing decisions, the potential for reaching your target audience is vast.

Go ahead, Pin this article 😉