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Tips & Tricks

Pinterest Brainwashed Me –
I Am A Convert

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Ariani · Digital Account Manager / Red Panda
3 · November 2nd, 2023

Top reasons why Pinterest should be added to your advertising strategy.

I’m fairly certain that Pinterest is known by many. It’s a go-to platform for planning huge life events like weddings, birthday parties and even interior inspiration for your home. The nature of Pinterest is simple – people use Pinterest to discover, decide and do. Naturally, this makes the typical Pinner (Pinterest user) a highly engaged user as they are super intentional in their searches.

For brands, Pinterest provides an opportunity for you to connect with a new group of audience who are ready to take action. In this article, you’ll learn more about the advantages of Pinterest advertising, where I’ll hopefully be able to convert you as Pinterest has with me.

Introduction to Pinterest Advertising

Pinterest is a full-funnel advertising solution that can be a powerful strategy to elevate your overall advertising activity. The platform opens a new world, offering a dynamic canvas for brands to connect, inspire and convert. 

According to a global analysis report (Pinterest Global Analysis Q1 2023), the platform has 465 million monthly active Pinners who use it to find ideas and inspire their next purchase. This makes it easy for brands to reach people as early as the research phase, and even further along in the decision-making stage. But what makes Pinterest a great advertising platform?

Why Advertise on Pinterest?

When used strategically, Pinterest can be a highly effective advertising channel for your brand.

  1. Visual Inspiration

    Pinterest, in a lot of ways, is very similar to other social media platforms. In the current fast-paced digital world, it’s important to produce content that not only captures attention but drives engagement.

    On Pinterest, visual inspiration is a key aspect of the user experience. If you already have stunning photos and videos to showcase products and services, you are halfway to advertising on the platform. Turning your brand assets into Pinterest-ready ads creates a seamless experience from organic to paid ads.

    Pinners value the ads on the platform because it’s additive to their experience. If a Pinner is ready to buy a set of bed linen for a spring makeover they have been planning for, seeing your ads only makes it easier for their customer journey.

    This intent-driven behaviour leads to higher conversion rates, as users are more likely to engage with content that aligns with their interests.

  2. Diverse Audience Targeting

    Pinterest offers robust targeting options, allowing advertisers to reach their desired audience based on demographics, interests, keywords, and even shopping behaviour. This precision ensures that your ads are seen by the right people at the right time in their user journey.

    With its targeting capabilities, we’re able to get granular insights in terms of high-performing interests and keywords. This makes data-driven decisions easy, as we’re presented with valuable information.

  3. Full Funnel Solution

    As we are moving towards a cookieless world, full-funnel advertising solutions are important. Pinterest’s unique first-party platform data feeds into important advertising tools like targeting, allowing campaigns to maximise results.

    According to Pinterest, conversion rates are 3x higher than when ads are seen across the funnel. This encourages brands to provide a full customer journey for a Pinner, following them from the start, till the end.

  4. Ongoing Evolution of Solutions

    Product innovation at Pinterest is at an all-time high. From new ad formats and shopping tools to unique audience opportunities, the Pinterest team is actively building to be the industry’s best full-funnel advertising solution.

    As a Pinterest Preferred Agency, SOD is on that VIP list for early BETA access and new product solutions, ensuring that we can provide the best possible advertising experience for your brand.

Conclusion

Pinterest is more than just a social media platform; it’s a powerful advertising solution that can elevate your brand’s online presence and connect you with a highly engaged and intentional audience. With 465 million monthly active Pinners using the platform to find inspiration and make purchasing decisions, the potential for reaching your target audience is vast.

Go ahead, Pin this article 😉

Footer Notes: Pinterest, Median user level media performance stats based on advertisers who run multiple objectives, Global, H1 2022

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About Ariani
Digital Account Manager / Red Panda
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