Are returns guaranteed?

If you’re dealing with an agency that promises you returns or says 10 x your returns, it’s bullsh*t and that’s a major red flag. What we will do is not sit here and take your money, after consulting with you and working through a plan and strategy if we feel that digital ads are not going to work we will let you know. If we don’t know, than rather jump to assumptions we can run some tests to see what the results are like. Remember there are no lock in contracts.

What does it cost to run ads?

Monthly costs start at $1,500 ex GST per month and goes up based on need, deliverables, and the number of channels being managed.It’s important to note there are two (2) costs, an agency fee to setup and manage your ad campaign + media spend.Media spend is what you pay to run these ads on each channel, that is typically paid through the client credit card.If the client does not have a credit card, we can use SOD’s but there is a 5% surcharge added to the spend and that spend is required to be prepaid.

Is your work handled here or overseas?

We are proud to say we don’t offshore any work, your team is based in Australia. This does mean you pay a little extra for agency fee’s but does mean you get the security and assurance of high quality campaigns with an Account Director or Paid Ads Specialists that you can meet with and chat through your campaigns.

How much of the clients time is needed?

For all campaigns the most successful are always the ones where the client is involved. You’re the expert in your world, and we are the experts in ours. The proven theory is, if we combine and share our knowledge and learnings, the campaign has a much greater success of dominating. That is not to say we cannot work in isolation, but we do like to genuinely build up a healthy working relationship with our clients. After all, we’re an extension of your team and want to be treated as such.

Lead generation

Paid ads lead generation

Generating both B2B and B2C leads

Prices from:

$1,500 p/m
+ no lock in contracts, we work month-to-month

What are the lead generation goals we focus on:

Driving high intent traffic
Drive high quality leads
Working with brands on sales process

Get in touch

Our methodology

Lead generation refers to creating a campaign that helps to generate leads that businesses can turn into sales. Currently we are running lead generation campaigns for our B2B clients and all of our property clients.
We use both paid and organic strategies to help our clients achieve the lead generation results they are after. We understand that eyeballs and clicks are great but we prefer to focus on the number of leads and the quality of those leads.

Our lead generation methodology is to give your customers what they want and make it easy for them to trust that you are the right business to give their details to. This means, removing the marketing fluff and getting down to it, we understand customers are time-poor so our strategy is always to make it so easy for them that it would be rude to not convert.

Our process to drive increased leads at a lower cost per lead is for our team to become an extension of the brand. We see ourselves as part of (or sometimes all of) the marketing team. Our role is to help businesses improve their bottom line, it is why all of our reports and conversations are centred around leads.

What we do

Ensure tracking is set up to correctly report on results
Pixel setup and management
Design and write your ads (meta, search, banner, shopping)
Believe in data and letting data inform our decisions
Setup and moderate ads
Weekly email reports with key stats and learnings
Regular contact via client (weekly, fortnightly, monthly) meetings
Educate our clients on the latest paid ads news
Base all decisions on bottom-line results
Generate leads

What we don’t do

Set and forget
Bid on your brand name for cheap wins
Rely just on search ads, we like to use PMAX, Social Media Ads
Offshore or outsource your work to another agency
Over-Promise or Underdeliver
Send you monthly automated reports
Hide real numbers behind vanity metrics

“We have been very impressed with their ongoing support, professionalism and very personable approach to our project needs – they think outside the box and have achieved some next level results for us in the lead gen space. ”

Woodlea

Simon and the team at Straight Out Digital are experts in Social Media Paid advertising. We are super happy with the number of high-quality leads they have generated so far and I’m looking forward to working with them on more projects in the future.”

Romano Property Group

The team at Straight Out Digital are absolute legends. Having first built our website (over 5 years ago and again 1 year ago), SOD proved time and time again that they’re experts in all things digital!”

Australian Sustainable Hardwood

We couldn’t be happier with the relationship forged with Byron and the team at Straight Out Digital. They are great communicators, they understand the market and in turn help us to drive high quality enquiries to our sales team. Marrying our product with interested parties has resulted in many happy residents now living at EBV. Our partnership spans over four years and we looking forward to working on many more projects together!”

BANCO Group

View all work

Our lead generation process

Account access

To run ads we first need access to your Google Ads, Google Analytics and Google Tag Manager accounts. Our biggest tip here is never let an agency set up your account as an owner, that way if you ever leave them, they own your data and you’ll have to start again which can be very costly. We ensure you own your Google accounts and if needed can help you set them up and help you give us access to your Google accounts.

Account tracking and measurement

Arguably the most important phase of a successful Google Ads campaign tracking and measurement. It’s important because this powers the robot to understand the ad campaign objective. Using Google Analytics and Google Tag Manager we set up your events and website conversions. We often find these are not set up correctly and are usually the cause of a lot of headaches.

Working with you, we determine your campaign KPIs and ensure we can track and report on your results.

Media plan and ad strategy

At this point we want to review the campaign objectives to help determine ad channels and ad spend.

Here we put together a media plan for each project and each campaign that highlights;

Channels
Spend
Estimated Clicks
Estimate Cost Per Click
Estimated Conversions
Estimated Cost Per Conversions

Ad design and ad copy

Once the tracking and ad set up is completed we need to work on the ad creative based on the approved media plan.
KISS – keep it simple (stupid). The ad copy and ad designs don’t need to be clever they just need to be direct and obvious.

Each campaign will require its own ad design and ad copy. Our paid ads design team will take your brand guidelines and design ads for each of our campaigns, based on the media plan.

All ads are designed and approved by the client before they are set live.

Moderation, management and reporting

We go the extra mile and send weekly reports. This highlights to our clients that we are always on the dials and looking at ways to improve your conversions. We moderate and optimise your ads weekly allowing us to be nimble enough to move fast when new learnings or trends come up.

Website conversion review

Each month we will review your website and offer advice on website updates to help generate more sales/leads. The objective of your paid ad campaign is to drive clicks to your website, and the objective of your website is to convert that traffic into sales/leads. Our goal as an extension of your team is to help highlight where the roadblocks are and suggest updates to help remove the campaign ovjective blockers.

Lead generation

Why we back ourselves when it comes to lead generation

We have worked across a large number of B2B and B2C campaigns with the intention of driving leads. We have amassed some great learnings over time which affords us the position of knowing what will and won’t work. Our motto at SOD is to keep things simple, by doing so, not only will the robots know what you’re trying to achieve (very important) but your potential leads will also be more clear about the value exchange.

Some of our recent lead generation wins

- Social Media Ads
- Lead generation
- SEO
Decreased cost per lead by 50%
Banco Group
- Social Media Ads
- SEM
- Lead generation
- SEO
Food posts with purpose
Good Meal Co.

Lead generation FAQs

: If you’re dealing with an agency that promises you returns or says 10 x your returns, it’s bullsh*t and that’s a major red flag. What we will do is not sit here and take your money, after consulting with you and working through a plan and strategy if we feel that digital ads are not going to work we will let you know. If we don’t know, than rather jump to assumptions we can run some tests to see what the results are like. Remember there are no lock in contracts.
: Monthly costs start at $1,500 ex GST per month and goes up based on need, deliverables, and the number of channels being managed.

It’s important to note there are two (2) costs, an agency fee to setup and manage your ad campaign + media spend.
Media spend is what you pay to run these ads on each channel, that is typically paid through the client credit card.

If the client does not have a credit card, we can use SOD’s but there is a 5% surcharge added to the spend and that spend is required to be prepaid.
: We are proud to say we don’t offshore any work, your team is based in Australia. This does mean you pay a little extra for agency fee’s but does mean you get the security and assurance of high quality campaigns with an Account Director or Paid Ads Specialists that you can meet with and chat through your campaigns.
: For all campaigns the most successful are always the ones where the client is involved. You’re the expert in your world, and we are the experts in ours. The proven theory is, if we combine and share our knowledge and learnings, the campaign has a much greater success of dominating. That is not to say we cannot work in isolation, but we do like to genuinely build up a healthy working relationship with our clients. After all, we’re an extension of your team and want to be treated as such.