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Tips & Tricks

Reach the
right audience

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Basma · Social Media Marketing Manager / Wild Horse
2 · June 28th, 2024

Picking the right platform for your content.

With various social media platforms available, it’s essential to utilise the right ones to be effective. TikTok, in particular, offers some unique opportunities. Is your business taking full advantage of TikTok?

One of TikTok’s standout features is its ability to reach users that are not active on other major platforms.

For example, among mobile users:

  • 23% of TikTok users are not on YouTube.
  • 31% are not on Instagram.
  • 47% are not on Facebook.

This means TikTok can help you connect with customers you might miss on other platforms.

The Power of the Algorithm

TikTok’s algorithm prioritises quality content over follower count. This focus means any user or business can go viral if their content resonates with the audience. The algorithm’s emphasis on content quality levels the playing field, allowing smaller businesses to compete with larger ones.

To make the most of TikTok, businesses should:

  1. Understand Their Audience: Know who your target audience is and how they use TikTok.
  2. Create Authentic Content: Develop creative content that resonates with TikTok users.
  3. Engage Consistently: Maintain a consistent presence to keep your audience engaged.
  4. Use Analytics: Leverage TikTok’s analytics to track performance and refine your strategy.

In conclusion, if your business isn’t on TikTok yet, you might be missing out on a significant portion of your potential audience. TikTok’s unique characteristics and broad user base make it a valuable tool for reaching new customers and driving engagement. By focusing on creative, authentic content, you can unlock the vast potential that TikTok offers.

Wild Horse Illustration
About Basma
Social Media Marketing Manager / Wild Horse
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