With various social media platforms available, it’s essential to utilise the right ones to be effective. TikTok, in particular, offers some unique opportunities. Is your business taking full advantage of TikTok?
One of TikTok’s standout features is its ability to reach users that are not active on other major platforms.
For example, among mobile users:
This means TikTok can help you connect with customers you might miss on other platforms.
TikTok’s algorithm prioritises quality content over follower count. This focus means any user or business can go viral if their content resonates with the audience. The algorithm’s emphasis on content quality levels the playing field, allowing smaller businesses to compete with larger ones.
To make the most of TikTok, businesses should:
In conclusion, if your business isn’t on TikTok yet, you might be missing out on a significant portion of your potential audience. TikTok’s unique characteristics and broad user base make it a valuable tool for reaching new customers and driving engagement. By focusing on creative, authentic content, you can unlock the vast potential that TikTok offers.