November: The Summer Social Surge is coming – are your campaigns ready?

Over summer, digital behaviour shifts — and it does so in your favour.

We call it the “The Summer Social Media Surge.”

When people clock off work, they switch on their phones. Scrolling time stretches. Interest peaks. And while the office might be quiet, the market isn’t. Buyers and investors are using the break to plan their next move — researching suburbs, shortlisting projects, and sending enquiries before the new year begins.

✅ More time online
— higher scroll time and engagement
👨‍👩‍👧‍👦 Family discussions
— summer brings conversations about upsizing, downsizing, and investing
💭 Life moments
— relocations, separations, and new arrivals often spark immediate property intent

📈 +63% increase in reach
💰 -55% lower average cost per lead
🔥 +41% higher click-to-lead conversion rate
🏠 +140% more total leads generated

In short: it’s the most cost-efficient and high-intent period of the year.

But only for those who stay visible.

Our advice — stay online across the summer break, keep campaigns active, and make sure your sales team is ready to follow up quickly. It’s a classic “strike while the iron’s hot” moment.

Our office will be closed from 19 December 2025 and back online 5 January 2026.

A skeleton crew will continue monitoring all live campaigns to ensure everything runs smoothly, and our Managing Director, Simo will be available for any urgent updates or performance queries.

If you’d like to launch or refresh your campaigns before the break, please brief us in by 28th November to guarantee delivery.