Well, what a ride it’s been! If you’d told us a decade ago that Sod would become what it is today, we probably would have laughed (nervously). From a small team with big dreams to a full-blown digital powerhouse with 32 amazing humans, multiple awards, and some of Australia’s biggest brands on speed dial – it’s been quite the journey!
Let’s be honest – when we first kicked off Straight Out Digital, we were winging it a bit. Sure, we knew we wanted to do great work in digital communications, but did we have it all figured out? Not even close! But sometimes the best stories start with a leap of faith and a dash of crazy ambition, right?
Fast forward to today, and here we are, crushing it across websites, paid ads, SEO, and social media. Talk about a glow-up!
Remember your first big break? Ours was landing Australian Venue Company as a client. Seven years and 200+ websites later, they’re still with us (we must be doing something right!). That’s like the equivalent of a digital agency marriage – and we’re still going strong!
Then came MARS Group, trusting us with their precious pups and kitties at Eukanuba and Royal Canin. Six years of social media magic later, we’re still their go-to team for making pet content purr-fect (sorry, we couldn’t resist).
Oh, and we can’t forget our game-changing moment with BANCO Group’s East Brunswick Village! That project landed in our lap five years ago, and as we’re wrapping up the final stages, we can’t help but think how it changed everything. Talk about a door-opener – it was more like a property industry portal! Since then, we’ve become the go-to digital wizards for the property sector, with more than half our client roster now coming from commercial and residential projects. Not to toot our own horn, but when it comes to scoring high-quality links for property projects, we’re kind of a big deal!
But wait, it gets better! 2024 brought us our proudest moment yet – snagging Website of the Year for HEAS. Not to brag, but this win has been opening doors left and right. Okay, maybe we’re bragging a little – but hey, we worked hard for this one!
Remember when “faster and cheaper” was everyone’s favorite phrase in digital? Yeah, those were interesting times… But here’s the cool part – we’ve watched the industry grow up. These days, clients are all about quality and real results, which is music to our ears because, let’s be real, that’s what we’ve been preaching all along!
Looking back at this wild ride, we can’t help but feel pumped about what’s coming next. We’ve gone from “figuring it out as we go” to “winning awards and crushing goals,” but we’re still that same passionate team at heart – just with way more experience and a slightly better coffee machine.
To our amazing clients who’ve been part of this adventure – you rock! Seriously, thank you for trusting us with your digital dreams and sticking around for the journey. And to our incredible team – you’re the real MVPs. Every day, you bring your A-game, creative genius, and occasional dad jokes to make magic happen.
Here’s to ten years of digital adventures, epic wins, and maybe a few “learning experiences” along the way. We can’t wait to see what the next decade has in store – it’s gonna be awesome! 🚀
P.S. If anyone has a time machine, we’d love to go back and tell our 2014 selves that it all works out pretty darn well!