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Tips & Tricks

9 Tips and Insights about
E-E-A-T

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3 · December 13th, 2023

If you have a website or write online, you’ve probably heard about SEO, which helps people find your site on Google. But E-E-A-T might be new to you. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are big words, but they’re really just about making your website trusted and liked by both Google and your visitors. We’ll go through everything step by step, so it’s easy to understand.

1. Get to Know E-E-A-T – It Makes Your Website Better

E-E-A-T is like a checklist to make your website better. Here’s what it means:

  • Experience: This is about using your own life experiences in your writing. When you talk about things you’ve personally done or seen, it makes your content more real and interesting.
  • Expertise: This means showing you know your stuff. If you’re writing about cooking, for example, show your readers you know about cooking.
  • Authoritativeness: This is about being a go-to person in your field. If people see you as someone who really knows what they’re talking about, they’ll trust your website more.
  • Trustworthiness: This one’s about being honest and reliable. Make sure your information is accurate and you’re honest with your readers.
2. Your Experiences Make Your Website Stand Out

Sharing your own stories is a great way to make your website more interesting. Think about it like this: If you’re writing about a place you’ve visited, sharing your own photos and stories makes your article much more engaging than just giving facts. People like reading about real experiences – it helps them connect with what you’re saying. So, don’t be shy about putting a bit of yourself in your content.

3. Make Your Website Content Interesting and Useful

When you write, try to make your content both fun to read and useful. Imagine you’re explaining something to a friend – keep it light but informative. Mix in facts with your personal stories. For example, if you’re writing about gardening, share your own gardening experiences along with useful tips. This way, people not only learn something but also enjoy reading your articles.

4. Learn Some Advanced SEO Tricks

SEO isn’t just about the basics. There are some cool tricks you can learn to help your website even more. One of these is building good links. This means getting other websites to link to your site. It’s like making friends online – the more you have, the more popular you become. Also, try to get people to talk about your content. When lots of people share and talk about your articles, it tells Google that your site is interesting and should be shown to more people.

5. Use AI Smartly but Keep Your Human Touch

AI can be really helpful. It can help you write drafts or give you ideas. But remember, the best part of your content is what makes it human – your own stories and experiences. Use AI to help you, but don’t let it do all the work. Your personal touch is what makes your content special.

6. Be Extra Careful with Important Topics

When you write about serious things like health or money advice (what we call YMYL topics), you need to be really careful. It’s important to be accurate and honest because people might make big decisions based on what you say. Always double-check your facts and make it clear you’re giving reliable information. Think of it like giving advice to a close friend – you’d want to be sure it’s good advice.

7. Build Trust with Your Readers

Trust is super important for your website. You want your readers to believe and rely on what you say. Here’s how you can build trust:

  • Be clear about who you are and why you know about the topics you’re writing on.
  • If you’re using facts or statistics, let your readers know where they come from.
  • Answer your readers’ questions and comments. This shows you care about them and what they think.
8. Check How Your Website is Doing and Keep Improving

Just like in a game, it’s good to keep an eye on your score. For your website, this means looking at how people are reacting to your content. Are they staying on your site, commenting, or sharing your posts? There are tools online that can help you see all this. Use this information to make your site even better. Maybe you need more stories, better facts, or just a different way of writing.

9. Keep Up with Changes in SEO

SEO keeps changing, just like everything else online. What works today might not work tomorrow. So, it’s a good idea to keep learning about new SEO trends and tips. This doesn’t mean you need to change everything all the time, but a few tweaks here and there can make a big difference. Stay curious and keep updating your skills – it’ll help your website stay popular and useful.

And that’s it – nine simple tips and insights about E-E-A-T and SEO. Remember, the most important thing is to make your website interesting, honest, and useful for your readers. Keep learning, keep improving, and have fun with it. Your website can be a great way to share what you know and connect with others.

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