Organic social media management
Organic social media prices from:
- $2,500 ex GST p/m*
- *depends on amount of work required
What are the organic social media goals we focus on:
- Post engagement rate
- Community growth
Organic social media channels we manage:
- Facebooks
- YouTube
- TikTok
The power of social media is 40% posting content, 40% listening and responding, and 20%, dare I say it, content creators (influencers). We harness this power in our approach, as we believe that above all, engagement matters.
We help brands stay authentic and create content that becomes an integral part of your customers’ purchase journey, rather than chasing the next viral moment. Typically customers will use social media as a research tool, and this is why it’s critical for all brands to deliver content with the purpose of encouraging users to their end goal.
Our organic social media methodology revolves around the reason why customers use social media – to stay connected, do research, and engage with brands/people that align to their core values.
- Design and write posts
- Schedule and/or post content
- Listen and respond on behalf of the brand to community questions
- Test and learn content, channels and update social media strategies as data suggests
- Monthly reports on KPIs and deliverables
- Outsource work
- Manage photoshoots and video shoots
- Post or listen/respond outside of business hours
- Promise a million followers in 6 months
“The team at Straight Out Digital are a pleasure to work with. They have worked across web design/build, SEO and SEM projects for our business, across multiple brands. They stick to budgets, timeframes and deliver results. Highly recommend.”
“We have been very impressed with their ongoing support, professionalism and very personable approach to our project needs – they think outside the box and have achieved some next level results for us in the lead gen space. Can’t recommend Simon and the wider SO digital team highly enough!”
“It is a rare and wonderful thing to find an agency that genuinely puts your business success and objectives before their own. The team at Straight Out Digital is incredibly friendly, patient, knowledgeable and real experts in their field. Thanks team, and looking forward to continued success!”
“So Impressive. We never knew these results were achievable until we found these guys. Constant communication, lateral thinking and results”
“The team at Straight Out Digital are absolute legends. Having first built our website (over 5 years ago), SOD proved time and time again that they’re experts in all things digital! So much so that we recently moved our SEO and SEM management to SOD, which has resulted in definite improvements in referral traffic and keyword rankings.”
“Straight Out Digital team are a vital resource to have on your side. They are experts in their field and consistently deliver great results.”
“Simon and the team at Straight Out Digital are experts in Social Media Paid advertising. We are super happy with the number of high-quality leads they have generated so far and I’m looking forward to working with them on more projects in the future.”
Good or bad, we all live on social media, meaning social feeds are cluttered. Social media isn’t about how many times you post or what time you post, it’s all about creating high quality engaging content that offers value to your customers. That’s why having a social media content strategy is important. Our approach is to create content that matters, so first we need to understand the brand and customers. Our team will put together a social media playbook that highlights content buckets relevant to your user base, and brings them to life through examples showcasing the post tonality and design.
With everyone claiming to be social media experts, we instead like to call ourselves ‘engagement masters’. We much prefer to focus on engagement as it plays a big role in social media algorithms, so the more engagement your post can get organically (not paid for), the better chance it has of reaching more people organically, even ones that sit outside of your followers.
Instagram bonus tip
Likes are dead. Please don’t focus on likes, the metrics you want to be focusing on are; comments, shares, and saves. Saves are what is known as a SUPER LIKE. The more of those your content can get the better.
What does this mean? Well, create content that is meaningful and that users want to see and your content will reach more people.
Our social media gurus work collaboratively with each of our clients to make sure all content is aligned with brand purpose before being posted. We like to work a few weeks in advance, but our team is nimble enough that if content requires a quick turnaround, we can also manage that.
Creating social media content consists of: designed posts; photoshoots; video shoots; and working with influencers to create user-generated content.
We have tools in place to allow our clients full visibility and approval of their upcoming posts, but we handle the stress of posting all content either natively or through a scheduling platform such as Sprinklr or Agora.
We place a huge emphasis on listening and responding as customers want communication in a timely manner.
Customer expectations are pretty insane right now and we blame the likes of AirBnB, UberEats etc. Customers expect to click and be served, this is the reality we now live in. So with that, our team makes sure that all comments and messages are responded to within 3 hours each day during business hours, and utilise out-of-office autobot tools to assist to either answer the query or help the customer know that we will respond in the morning.
Your social media needs to act and work the same as a normal store would – if a customer came into a store and asked you a question, you wouldn’t take 3 days to respond, you would respond as quickly as possible.
The more people talking about your brand/product/service, the more social proof you gain. Social proof plays an important role on the path to purchase. Our team will help leverage relevant micro and macro influencers that are the right fit for your brand, and liaise with them to ensure they have what they need to create content that will elevate your brand’s online presence.
Understanding how and why people use social media is an important first step to setting your social media KPIs.
Typically, customers will use social media as a research tool to see if they align with the brand, see what others have to say about the brand, and is sometimes the final place of research before they commit to becoming a lead or a sale.
Our advice is to take social media seriously and lean into how powerful social proof is. With that we suggest your social media should factor in;
- Content that encourages engagement and discussion
- Content that is fresh and on brand
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How long is a piece of string?
This is not a cookie cutter approach and really does depend on how many channels + how often we are required to post.
Typically monthly social media management starting costs are $2,500 ex GST
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We view followers as a vanity metric and not a true indication of brand success. Instead we focus on growing the engagement rate and growing your followers organically, through great content.
So yes, we will help you grow your followers through creating high quality content that people want to engage with and see in their social feeds.
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No, we don’t buy followers.
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This will be different for each client and also depend on the amount of followers. We like to aim for an average engagement rate between 5% and 10%.
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We can manage this in house but can also work with your content creators.
A tactic we are finding we are using more and more these days is having content creators create our content for us.
It’s affordable but also means they share it to their community, giving us more user-generated content to help further build social proof.