SEO First ensures your website has considered SEO led data to help inform what pages, content and page structure are required to fully optimise your build. This task looks at the health or your Google Juice (where you currently sit) to help migrate your Google legacy efforts into your new website.

This process ensures both robots (Google) and humans are able to understand, navigate and convert.

Having a mindfully inclusive website ensures that everyone can use your website no matter what their ability is. We’re incredibly passionate about creating digital products that are inclusive and accessible for as wide an audience as possible.
We see this being a non-negotiable and would be executing a website that meets A level WCAG accessibility requirements. We can increase this to AA or AAA if required.

Website are a tool created to solve a problem for a user. As SOD we fully understand the need for a website and its purpose. Through our process of data driven design, it allows us to uncover your audiences wants and needs, giving you a design that meets and exceeds user expectations.

Our aim is to gather as much data as possible to help inform our decisions and minimise assumptions on how users will interact with your website . This involves an initial review of all available website data (eg. analytics, market research, social media data) and looking at what gaps we can fill by engaging with real users and other stakeholders on the project. Then testing these assumptions is a crucial step in the process.